Look at what you're ABOUT to do from a reader's perspective
One of the more important actions anyone creating or 'cleaning up' a blog can do is look at what you're doing or about to do from the perspective of average Joe reader.
Average Joe doesn't care about profitability. He doesn't care that you're optimising to make the most out of PPC clicks. He REALLY doesn't care that you've worked hard in getting your information into the search engine – and in front of them.
ALL he cares about is what they are looking for – and they are hoping that YOUR site is the site that will provide it.
Average Joe will remain on your site and read ONE POST in for anywhere up to 30 seconds. They might then click on your PPC advertising – they might sign up for your newsletter – they might read more of your posts (yes!) or, if your site doesn't live up to what they were expecting – what they were looking for, they'll click away, either back to the search engine, or to their next option from the search engine.
Blogging isn't just about eyeballs on your page – it’s about eyeballs on your page, and comments in your inbox. People have to have a reason to come back, and the simplest way to ensure that is to ensure you've got a reason for them to WANT to visit your site again.
This stickivity is what makes blogging so tantalising- if you can get it right, your blog will attract Average Joe, Average Jane and all of their friends, because the best blogs get commented on in other places – and shared with others.
So, from a reader's perspective is your blog going to fulfil a) your niche and b) give your readers quality, quantitative content that will either strike a controversial or empathic chord with them, giving them something to comment on.
One of the more important actions anyone creating or 'cleaning up' a blog can do is look at what you're doing or about to do from the perspective of average Joe reader.
Average Joe doesn't care about profitability. He doesn't care that you're optimising to make the most out of PPC clicks. He REALLY doesn't care that you've worked hard in getting your information into the search engine – and in front of them.
ALL he cares about is what they are looking for – and they are hoping that YOUR site is the site that will provide it.
Average Joe will remain on your site and read ONE POST in for anywhere up to 30 seconds. They might then click on your PPC advertising – they might sign up for your newsletter – they might read more of your posts (yes!) or, if your site doesn't live up to what they were expecting – what they were looking for, they'll click away, either back to the search engine, or to their next option from the search engine.
Blogging isn't just about eyeballs on your page – it’s about eyeballs on your page, and comments in your inbox. People have to have a reason to come back, and the simplest way to ensure that is to ensure you've got a reason for them to WANT to visit your site again.
This stickivity is what makes blogging so tantalising- if you can get it right, your blog will attract Average Joe, Average Jane and all of their friends, because the best blogs get commented on in other places – and shared with others.
So, from a reader's perspective is your blog going to fulfil a) your niche and b) give your readers quality, quantitative content that will either strike a controversial or empathic chord with them, giving them something to comment on.
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