You'll want to make sure that once your blog is developed and in place that its positioned perfectly to capture your market – in doing so you'll find that your blog markets itself.
To start with though, you've got to find your niche – the USP you want to target. Your USP is your Unique Selling Proposition – what makes your site/offer different from all the others. Defining your blog's USP is easy – what sort of reader do you want to attract, and what are they interested in?
Does your blog cover it? That's IT!
Once you've worked out your blog's USP, you can then plan where you want to advertise and approach readers – you'll also be able to track down competitors and colleagues in the arena that your blog. You'll need to know about them to know where best to comment!
To start with though, you've got to find your niche – the USP you want to target. Your USP is your Unique Selling Proposition – what makes your site/offer different from all the others. Defining your blog's USP is easy – what sort of reader do you want to attract, and what are they interested in?
Does your blog cover it? That's IT!
Once you've worked out your blog's USP, you can then plan where you want to advertise and approach readers – you'll also be able to track down competitors and colleagues in the arena that your blog. You'll need to know about them to know where best to comment!
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